OpenAI is reportedly preparing to enter the smart speaker market with a new AI-powered device. According to TechCrunch, the upcoming product is expected to be priced between $300 and $400.

This move marks OpenAI’s expansion beyond software and AI models into consumer hardware, aiming to integrate advanced AI capabilities directly into everyday devices. Details on the speaker’s features and release date remain unconfirmed.

For Japanese investors and tech enthusiasts, OpenAI’s entry into the smart speaker space highlights growing competition in AI-driven consumer electronics, an area where established Japanese firms are also actively innovating.